The 52nd version of the Super Bowl will be held on February 4, 2018, at the U.S. Bank Stadium in Minneapolis, Minnesota. According to American tradition, some of the country’s most famous companies will showcase big-budget television advertisements in front of a captive audience of over 100 million people.

Super Bowl Advertising

(Pixabay / OliverCardall)

Even if you can’t afford an ad in the big game, you can get in on the football frenzy to promote your products. All you have to do is advertise Super Bowl promotions or discounts in conjunction with the game.

Here are some ideas for promoting your business in the name of Super Bowl-mania.

  • Car dealerships – February is not the best month to sell vehicles in the U.S., but car dealerships can promote a Super Bowl sale even if their cars have nothing to do with the sport. Car dealers can hang vinyl banners in their lots and in other public places advertising their Super Bowl discounts.
  • Eating establishments – Restaurants can promote their business by advertising special events on Super Bowl day. They can hang banners and posters outside buildings announcing discounted prices or freebies during the Super Bowl. They can also broadcast the game live if they have a big screen in the restaurant or bar.
  • Supermarkets – Grocery stores stand to make a lot of money on the days leading up to the game by selling items that people buy for their Super Bowl parties. Grocery stores typically offer discounts on beverages and snacks that are common fare for game watchers.
  • Party supply stores – This type of business sells a lot of Super Bowl-themed products. People purchase banners, balloons, paper goods, and more. Party supply stores can advertise different products for helping people celebrate the game in high style.

Get creative. Whatever type of business you have, you can promote your products using the Super Bowl as a theme.