Young and old alike love football. That’s why the Super Bowl is consistently the most-watched show on TV. Over 100 million people have watched the last couple of Super Bowls. Here are some facts about the Super Bowl that may astound you.

Super Bowl

  • Most-watched broadcast. Super Bowl XLIX in 2015 had an average audience of 114.4 million viewers, so far the biggest in the TV history of the US.
  • Record-breaker – for the most expensive ticket prices. The demand to attend the Super Bowl was so high that tickets often go on the second-hand market for upwards of two, three, and even four thousand dollars?
  • Second largest food consumption day – after Thanksgiving. Super Bowl is the day when lots of people eat the greatest quantity of food even if it’s not an official American national holiday.

With such large viewership comes large advertising rates and expenses in general. Expect a costly commercial airtime during the Big Game broadcast. Millions are watching, and the people selling the ad slots during Super Bowl know it. They also know that out of those millions watching, many are waiting specifically for commercials; a rarity in viewership. Advertising rates for 2016’s Super Bowl are expected to be upwards of $5 million for 30 seconds.