If you want your business to be seen, outdoor advertising is critical—especially in high-traffic locations. Vinyl banners are one of the most effective and affordable ways of getting people to see your business. There is a wide variety of custom vinyl banners that may be printed with business names and logos as well as promotions. Businesses can order large vinyl displays that are printed using large-format digital printers. They can easily fit your budget and cost just a small fraction of regular billboard advertising.

Promote Your Business with Vinyl Banners

(Freeimages / Robert Owen-Wahl)

Customers should first submit a digital print file. A customer will then be given a proof. Once it is approved, the banner can proceed to production. Note that customers need to decide on the desired size of the banner and other printing specifications.

Banners are generally printed with a large-format digital printer such as the Mimaki printer. The computer processes the artwork and transfers the image to a substrate layer to reduce blotting or smearing of the ink. Waterproof inks are used in producing custom graphic banners. This ink can withstand outdoor elements such as rain, snow, and the harsh rays of the sun.

The printed vinyl banners can then be customized in the production department. A vinyl banner is generally hemmed to prevent the banner from fraying as a result of exposure to strong winds. Usually, a double-stitched hem is added to create a polished finish to the banner.

If you need to hang a vinyl banner on a freestanding structure, it is advisable to use aluminum grommets for convenience. A collared or flared grommet is used to prevent tearing or abrasion of the material it is attached to. Aluminum grommets do not rust and can allow for vertical or horizontal hanging of the banner.

Vinyl banners are very important in outdoor events as they can showcase the businesses that sponsor the event. Banner pockets may be added to vinyl displays to showcase printed materials for distribution.

Vinyl banners are highly economical but very effective tools for promoting a business.