Groundhog Day brings the long awaited foretelling of an early spring or an extended winter. Folklore has it that if the groundhog sees its shadow when surfacing from its hideaway, it shall go back down, meaning there will be six weeks more of winter-like weather. However, if it does not see its shadow, then the rodent predicts an early spring.
The largest known celebration dates back to 1886 in Punxsutawney, Pennsylvania, where crowds as large as 40,000 converge during the holiday. Organizers of the Groundhog Day festival attest that there is from 75% to 90% accuracy of the animal’s prediction most of the time. Nonetheless, according to the National Climactic Data Center, the groundhog does not have the capacity to forecast and so the presumption for the coming of spring is inexact on the average.
Advertising Season Is On
Spring, the season of the year that seems to perk up the world; nature, people, businesses, schools, practically all sectors of society. There’s this feeling of renewed hope, happiness and all positivity that comes with the change of season. It won’t be long now before spring time comes.
The season brings warmer weather yet with vibrancy, as most people associate it with sunny days, blooming flowers, gardening and all things outdoors, including shopping.
When the weather is sunny and warm, the advertising industry comes alive. Experts note that the change of season from winter to summer and on to fall influences the behavior of the buying public.
Brand New Season – Fresh Ideas
Come up with a catchy theme related to the season. Make use of promotional banners, signs and billboards to advertise your spring sale events. A good advertising technique has been known to trigger consumers’ purchasing practices. The start of spring brings a high of “retail therapy” purchases to celebrate the warmer weather. Now is the right time to refresh your advertising with new stickers and signs using laminate and eco-solvent vinyl.
At Instant One Media, we help inspire businesses to let their creativity flow. Contact us today for your needs and together, let’s make a clean, fresh start with great spring marketing techniques.