Super Bowl LI (that’s 51 if you have forgotten your Roman numerals) will be held on February 5 at the NRG Stadium in Houston, Texas. The Super Bowl is played between the top seeds of the National Football Conference and the American Football Conference to determine the National Football League champion.
The NFL playoffs kick off with the Wild Card round that will be played on January 7 and 8. The playoff games on the division level will be held on January 14 and 15. The championship games for the conferences will be played on Sunday, January 22.
The Super Bowl is the biggest day of the year for American sports as well as for TV commercials. Companies traditionally pay $5 million for a 30-second television spot that is watched by at least 100 million viewers worldwide.
Major corporations may be able to pony up the massive expenses for a Super Bowl TV ad. Small businesses, however, cannot usually afford any television ads—let alone anything nearing the Super Bowl. That doesn’t mean they’re out of the game, though. Small business owners can still take advantage of Super Bowl fever and advertise products in other, more economical ways.
If you own a small business, consider the following ideas to jump start your business on the tails of the biggest sporting event of the year:
- Study Super Bowl commercials for your marketing research – Though television ads may not be in your future, study Super Bowl ads for ideas. You may be able to incorporate some of their strategies of themes in your print or online ads.
- Sponsor or host a party – There will be Super Bowl-watching parties all over the country. If it’s appropriate for your business, consider hosting a party. Get the word out through fliers or social media. You can even do in-store giveaways or drawings leading up to the event.
- Update your digital marketing – Update your social media accounts to reflect Super Bowl fever. Consider offering Super Bowl-themed discounts leading up to the big day.
Let your imagination and creativity run. Even if you’re not a Super Bowl fan, the big game can work in your favor. Capitalize on Super Bowl mania with promotions and strategies to up your business game.