All businesses, whether large or small, must advertise. After all, advertising introduces the company’s products to the people who might be interested in buying them.
Most businesses set aside a portion of their budget for advertising. They get a return on their investment when the advertising campaigns result in customers buying their products. But some advertising efforts work better than others. There are some key pitfalls to avoid as you seek to promote your products.
One big mistake that businesses make is to spread their advertising budget too thin. If you spend too little on one advertising opportunity, you may not get much bang for your buck. For example, if you buy a TV spot but can only afford to air your commercial once a month, nobody will notice it, much less remember it. Repetition is essential for results. Rather than trying to spend a little on a multitude of different mediums, focus on just one or two, and invest heavily in those options.
Another bad idea is to try to copy your competitors. Imitating other companies often backfires because it shows a lack of originality. You will always be perceived as second-fiddle to the company you are mimicking.
Another thing to avoid is advertising copy that comes off as braggy. Instead of extolling your virtues, focus your content on how your products or services make life better or easier for your customers. People don’t want to know about you so much as they want to know what you can do for them.
Advertising campaigns can eat up funds in a hurry. Weigh your ideas carefully, bouncing them off of several other people. And be sure to avoid common advertising errors.