Read Across America Day, observed on March 2 of each year, is a national observance that promotes reading, particularly for children and young adults. Libraries, schools, and community centers sponsor various activities such as read-a-thons, public readings, book signings and book fairs.

Read Across America

(Pixabay / LubosHouska)

Read Across America Day kicked off in 1997 when the National Education Association designated a day honoring the practice of reading. The first Read Across America Day took place on March 2, 1998. It coincided with the birthday of Dr. Seuss, a famous children’s book author who captured America’s heart with his simple but riveting plots, zany illustrations, and whimsical rhymes. Since the National Education Association represents 3.2 million teachers and school workers, it is a potent force to engage American children in reading.

Importance of Reading

There’s no doubt that reading is critical. Just imagine the repercussions of not being able to read road signs or the instructions on a medicine bottle. Reading is vital for securing well-paying employment. It is also important in developing the mind and stirring the imagination. Reading enables us to experience new places and cultures, even if we can’t visit them ourselves.

Books to Read

There are countless wonderful books, including those that can help you on the job. If you work in the field of advertising, many books provide crash-courses in techniques that can help you publicize your business and improve sales.

One outstanding advertising book is “Hey Whipple, Squeeze This” by Lake Sullivan. Not only is it informative, it’s also highly entertaining. Jack Trout’s seminal book “Positioning: The Battle for your Mind” provides readers with a foundation for successful advertising and marketing strategies.

“Getting Started in the Sign Business” by Signs of the Times editors introduces readers to the nuts and bolts of running a sign-making business. Jim Hingst’s “Vinyl Sign Techniques” is a comprehensive guide to the graphics and vinyl sign business.

If you are looking to learn from the expertise of others, help is often as close as your local library.