Outdoor media plays a critical role in the advertising mix because it reaches consumers who may not be accessible in other ways. People with long commutes are challenging to reach because their time for viewing both television news and newspaper ads may be limited.
By nature, commuters are important advertising targets in terms of consumption habits and income. Data shows that heavy commuters have above average income and likely belong to the 25 to 54 age group. This group has stronger advertiser awareness, brand recall, and purchase behavior than most other groups. Wrapped vehicles place messages in front of these high-return, heavy commuter customers.
A vehicle or car wrap is a large vinyl decal or graphic that is applied directly over the vehicle’s original paint. The wrap, often made of cast vinyl, allows you to alter a vehicle’s appearance quickly, turning it into a veritable billboard on wheels. The wrap can be removed and returned to the vehicle as needed.
Vehicle wraps could be applied to buses or vehicle fleets, in addition to individual cars or trucks. The first step in getting a vehicle wrap is to accurately measure the vehicle. Then you will need to provide the artwork as well as the size specifications for the design. After that comes the production of the wrap, which involves printing and laminating the vinyl to protect it against abrasion and the harsh UV rays of the sun. The final step is the actual installation of the vinyl.
The vehicle wrap could be a partial or full wrap. Full wraps cover the entirety of the vehicle. Anything less than that is a partial wrap. The vehicle wrap will last between one and five years. It may be removed any time it is no longer needed and will not damage the original paint job.